Racing and Cars.com is a first in the collector car marketplace: an integrated community, marketing and e-commerce (buy-sell-auction-“in search of”) platform, supporting 10,000+ merchants that sell $50 Billion in products and services annually to 10 million collector car owners and millions more that love racing and cars, within the global collector car market.
Community membership is free for individual collector car owners. Our member focused objectives are to support three ideals within our vertically focused, passion driven community:
- Help connect our members with others that share their granular automotive, collector car, motorsports and racing interests.
- Save our members time and money as they purchase apparel, parts, cars, products and services within our collector car marketplace.
- Provide our members with the latest news and information about the passion we share, including job opportunities within the Automotive and Motorsports industries.
Presently, the collector car marketplace is highly fragmented and inefficient. Our Merchant Directory enables Merchants to edit their Merchant Directory listing content and sell apparel, parts, cars, products and services to our members within our community platform. We function as the converging mechanism between Merchants and collector car owners.
Our proprietary and first of its kind platform provides Merchants with multiple ways to connect with our community members:
- Merchant Directory ads
- Merchant Community Groups
- Merchant parts and services ad sales – website
- Merchant parts and services ad sales – Weekly Newsletter
- Merchant reverse auction alerts (we notify you when one of our members wants to buy a specific item)
- Premium Sponsor ad sales (premium website placement)
- Daily Special ads (premium website placement)
- Collector car dealer car sales ads
- Collector car purchases – finance company – referral commissions
- Collector car purchases – insurance company – referral commissions
- IP, Geo-location and granular (e.g. Lotus owners) ad sales
- Help Wanted/Job Open postings
The Racing and Cars.com vision, unique processes and integrated buy-sell-auction-reverse auction community platform is a “first” within the vertically focused, passion driven collector car community.