Digital Strategist - Racing and Cars

Digital Strategist

Cox Automotive
Automotive Merchant Company

Dallas, Texas, USA, 75205

Posted February 28, 2019

Company Description

Dealer.com, a Cox Automotive Brand, is currently looking for a Digital Strategist with experience in paid search to join our Client Performance Advising team in Dallas, TX.

About us:
Dealer.com’s, a Cox Automotive Brand, teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.

About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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Position Description

KEY RESPONSIBILITIES:
Create and execute client digital marketing strategy utilizing Dealer.com suite of products and services to reach consumers. Develop strong business relationships through relevant action planning, managing media budgets dynamic website solutions, and strategic partnership to deliver desired marketing results

Advise clients and execute on their website and advertising strategy by leveraging product expertise with the goal of increasing account optimization, product utilization and total adoption level of products

Offer advice and/or solutions on digital marketing configurations which can include, but is not limited to, identifying opportunities for improvements and creating new components within digital marketing platform.

In partnership with COX Auto sales organization, will coordinate efforts to ensure that the right knowledge and resources are pulled in to solve complex client issues.
In partnership with COX Auto sales organization, the DS will focus on retention and product growth within their portfolio of clients utilizing a strong understanding of Dealer.com’s suite of products and automotive industry knowledge to ensure maximum customer value and satisfaction

All other duties as assigned.

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Position Requirements

REQUIRED QUALIFICATIONS:
• The ideal candidate will have demonstrated knowledge of digital marketing strategy in websites and advertising domain. This could include skills in SEO/SEM, media, etc.
• 3+ years of experience in Account Management or professional client relevant experience with demonstrated experience to manage difficult clients with confidence
• Knowledge of website analytics tools Google Adwords, Google Analytics
• Working knowledge of HTML, CSS, and broad website concepts
• Strong analytical skills and data-driven thinking
• Excellent written and verbal communication skills
• Strong troubleshooting skills
• Strong team-building skills with demonstrated problem solving abilities
• Able to resolve client issues efficiently, effectively, and expeditiously in an independent manner
• Self-directed, driven, and enthusiastic
EDUCATION REQUIRED:
• Bachelor’s Degree in Digital Media, Marketing, Business, Communications or other related field preferred or equivalent work experience may be considered
PREFERRED QUALIFICATIONS:
• Previous automotive, media or media sales / service / support experience
• Proficient with Microsoft Office, especially Excel (certification a plus) and PowerPoint
• Google AdWords, Bing Ads and Google Analytics certifications.
• Comfortable managing and optimizing digital media accounts with large budgets
• Capability to predict client and organizational needs proactively

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